Outlines...

I’ve started outlining the resources I’m making for this project. These are a 4-page PDF, a 16-slide masterclass, and 4 different presentations for the course. I have worked on the design of these assets, aiming to make them cohesive and fit with my existing brand. I have used the light yellow and dark green colours from my brand to create headings and slide designs, incorporating small botanical graphics to add more visual interest. I also added my logo to this graphic to ensure consistent branding and reduce the chance of plagiarism. 

Whilst outlining these resources, I have had to think about how each asset will differ. In an ideal world, a client will read the PDF, sign up for the masterclass and then sign up for the course, so I don’t want each resource to repeat the others. Because of this, I have made each asset have a slightly different focus. The PDF will have a descriptive, informative focus, as it can afford to hold more information, with the reader being able to come back to it anytime. The masterclass slides will include more practical information, with 5-minute tasks incorporated into the session. The course will be a mix of both, going into more detail on both sides, and as I will be delivering this to individuals, I can skip over certain information if they’ve already learnt it. I hope that this will make the more in-depth options more popular as they have more intrinsic value.