Special Project - Coaching Courses
As part of my final project for my degree, I have been developing a series of coaching courses to offer as part of this business.
The project
Having set up my business in August 2024, offering 3 different types of strategy, I knew there was something else I wanted to develop. This project was the perfect way for me to work on figuring out that extra offer.
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Whilst the strategies I began with proved popular and effective, I knew something more substantial would be needed alongside to make the business more viable. Through market research and initial development assessment, this project turned into creating courses for musicians to learn everything they need to know about successful social media marketing.
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Like everything else in this business, it is tailored specifically for freelance or independent workers in the music industry, including performers, songwriters, producers and composers. It is also (like the strategies) built on a tiered system, with a free PDF download available that serves as an introduction to the topics, a free masterclass offered every few months which goes into more detail and practical tips, and a paid-for 4-week individual course that develops the skills further.
The Purpose
My business was initially set up to help independent musicians get the most out of their social media work. The aim of helping those in the music industry trying to ‘make it’ on their own has developed into a core value of helping independent musicians make their careers viable through marketing. This is one of the reasons why creating a course was the best offer I could develop during the project, as it will give clients all the skills they need to succeed on their own, without having to pay someone indefinitely to do it for them.
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I also conducted market research at the start of this project, surveying 10 independent musicians who are starting to build their careers. The results of this showed me that whilst people struggled to find the time to do social media marketing, the bigger issue stopping them from making the most of it was a lack of knowledge and funds. Creating a done-for-you content creation service would solve the lack of time, but not the lack of knowledge and funds. Instead, I decided to create courses that would be affordable, bring clients a wealth of knowledge and also include time-saving tips and tricks to help them incorporate social media marketing into their everyday work.
Next Steps
After these courses and the project have been completed, I plan to offer the survey respondents a free masterclass. One of the final questions of the survey was ‘Would you like to see the outcomes of this project?’ and respondents had the option to leave their email - 6 people did, and they will be contacted with an option for a free masterclass. I will also ask this trial group to provide feedback for the masterclass and implement any improvements I can make.
Then I will start advertising the free PDF download, masterclass and 4-week course on the existing Amplify social media pages. I have been working on these pages throughout the project to define my brand and develop a community of my target audience. This will then make it easier for me to advertise these courses in the right places. The free PDF download will collect an email address for the PDF to be sent to, which will then be added to my mailing list, advertising the business and building a community. The masterclass will be released as a waiting list to sign up for, and then offered either when the waitlist is full or when I have the best capacity. The 4-week course will continually be advertised, and a booking system will be available for clients to book an introductory session to take on the course.
These 3 assets will then be continually available and continually assessed and updated by me. I will also reach out to my network to offer in-person masterclasses to their communities. I aim for this to include SlamBarz, a local camera club and a local music hub. These will increase my business’s reach and also develop my public speaking and leadership skills.
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